RCS is basically an upgrade to SMS and is native to all smartphones that have the technical specs to support it. That means RCS has all the benefits of SMS, the most reliable and efficient means of A2C and B2C communication with over 98% open rate, plus much more! Combine that with Routee’s 99% uptime and detailed documentation with multiple examples and you get a powerful tool for your communications arsenal.

But what makes RCS superior to SMS? Well, there’s so much new awesome features! Read receipts and typing indicators, so you know if your customer is engaged, location and media sharing for a more complete presence while communicating with your audience, branded and verified Sender ID so your clients trust the message source,  group or one-to-one chat, file sharing, and even in app, secure, end to end payments.

With Routee’s RCS you can provide a more interactive messaging experience and conversational communication with Suggestions and Replies, a feature that allows users to take actions or reply quickly to your message, simply by pressing a button. And, of course, Routee provides you with all the reports, tracking and analytics you will need. Best of all, if a user’s phone doesn’t support RCS yet, we provide SMS fallback so they receive a link that takes them to a page with all the content of your RCS message.

By upgrading to Google RCS, you automatically establish a link of communication with your customers. But you shouldn’t rest now. Expand your reach through other means and channels. Try our Viber Messaging now.