Push notifications are messages that are sent directly to a user’s device, appearing on lock screens and added to the notification alerts on a mobile device. App publishers can send push notifications if the user has the relevant app installed and push notifications enabled on their device. This marketing technique has the advantage of sending messages without requiring any contact information for that user. However, app publishers must ask the user’s permission for their push notifications to be sent.
We can understand that push notifications are a vital part of every app marketers’ strategy, as they can drive growth and increase engagement by up to 88 percent. For these alerts to work, you must learn how to make them stand out for your audience.
Each operating system has a unique push notification service, combined with push notifications becoming more sophisticated over time. It is now possible to play personalized tones, send short messages, and include a numbered badge over the app’s icon. Users can also complete certain actions without opening the app. This type of notification keeps users engaged and can re-engage users who have an app installed but have been inactive for some time. Push notifications are also a great way to increase in-app conversion rates and LTV.
Let’s look at different types of push notifications that help businesses to engage users at certain touchpoints.
- 1. Informative Notifications
Deliver users the information that they get value from. What kind of information might that be, depends on the expanse of your mobile app – and your compatibility with individual users. It can range anywhere from info pertinent to your app (alerts, updates, etc.) or breaking news from the wider world.
These are the types of push notifications that users appreciate, as they result in a better app experience. Similarly, notifications that give users much-needed information pertaining to a real-life situation are always engaged with. For example, notifications keeping travelers updated on their flight status, gate changes, delays, etc.
- 2.Geolocation notifications
When a person enters or leaves a location it is a good time to send them a simple push notification. Geolocation notifications allow you to create virtual perimeters around specific areas so an app can send push notifications to all users within those areas. Geolocation notifications are great for sending date match notifications, finding nearby stores, establishments for food and drink, or for hotel and travel purposes.
- 3. Promotional notifications
Promotional notifications alert your audience about exclusive offers, giveaways, or sales. They are suitable for encouraging customers to buy and to take the desired action.
- 4. Order notifications
These notifications alert customers about what is going on with their orders. It is the sort of information everyone is anxious to receive. They contain information like order confirmations, order status updates, and tracking information and provide digital receipts.
You can also send clients a link where they can track their orders.
- 5. Calls to Action notifications
Try to motivate your customers to take action. Give them a little push (notification) and most likely they will appreciate it. The content of the CTA message depends on your app’s scope and what you would like to motivate them for.
- 6. Requests for Ratings or Feedback notifications
App store ratings are really important for the popularity of your app. Most users will not rate your app unless they are prompted or if they have had a really unpleasant experience. The trick is to make the process as easy and effortless as possible. Send them a push notification asking for their feedback, and include a deep link to a page in the app store.
And if you want to make sure that only the best reviews go public, first send them a notification asking if they liked the app or not.
- 7. Pick-Up-Where-They-Left-Off notifications
Our everyday life is full of distractions. However, push notifications can help make up for our collective lack of attention span by acting like a bookmark for where a user last was in your app.
- 8. Trivia notifications
These kinds of notifications should be creative and not intrusive. The concept of trivia notifications is to engage with your audience with funny, entertaining messages and the goal is to stand out and be noticed.
- 9. Notifications That Combine Any/All of the Above
You can mix and match your notifications in a way that extends the app experience into the real world while inviting a user to make a purchase. The combinations are endless. For example, you can send customers CTAs targeting particular segments based on their geolocation.
Push notifications are a precious tool, and what makes a good push notification is how successful it is at forging a connection with your audience. It is clear that there are many types of push notifications that you can use for your brand’s benefit. All you have to do is be creative and work with the experts!