What are Facebook Messenger bots?
The basic explanation for the term chatbot could actually be an automated messaging software that uses AI to chat with people.
Bots are coded to comprehend questions, provide responses and perform tasks. From the customer’s perspective, it’s a friendly and affordable time-saver. Instead of opening an app, making a phone call, performing a search, or loading a web page, your customer can simply type a message, just like they would with a friend.
Chatbots have been around in some form for decades and today they exist on websites, apps, social media, etc.
A Facebook Messenger bot engages in conversations with some of the 1.3 billion people who use Facebook Messenger every month.
If your business has a Facebook presence, you probably already have a Facebook Messenger strategy. A Facebook Messenger bot is the way to take it one or more steps further.
Why use Facebook Messenger bots?
Let’s start with the two main pros of using Facebook Messenger bot.
First, there is no barrier to entry for both you and your target audience. Facebook Messenger is one of the most popular apps in the world and is becoming more powerful every day.
And it’s not just for group chats between friends and family. People nowadays prefer messaging more than any other mode of communication and the same is true even in their dealings with businesses. People exchange 2 billion messages with businesses through Facebook Messenger every month.
Compare that to the rest of the mobile app market, where 71% of users delete an app within 90 days.
Also, building a Facebook Messenger bot is not only more effective for reaching your customers, but it’s also much cheaper than building a mobile app.
The second advantage is that there is still a lot of room for a business to move beyond the competition.
Chatbots can also help you bypass the competition in your email inbox.
So that’s the context. Let’s go over what exactly a Messenger chatbot can get you:
1. Engage your audience directly
Most people are more unlikely to leave a message unread on messenger than on other channels. They are also more likely to respond and move further along the customer journey due to the nature and immediacy of the channel.
2. Save time and money on customer service
Customers expect 24/7 availability and want to be prioritized at all times. Also, they may ask the same questions several times.
Stop spending your time trying to assist your customers to find their order, book an appointment or simply find out the price of a product. Let the Messenger chatbot do it for you and focus on what really needs your attention.
3. Lead Generation
Your bot has the ability to recognize the intentions of each customer and give them proportional responses. So, it can immediately direct high-quality leads.
4. Handle e-commerce transactions
The bots are suitable for making sales too. Let your customers complete their order without even having to leave Facebook Messenger and see cart abandonment rates drop dramatically.
5. Re-engaging customers
Bots collect and store information about all your customers, which you can use at any time to re-contact them in case they have dropped out.
Take the next step for your business with Routee’s Facebook Messenger API
Boost your impact on Facebook with Routee’s Facebook Messenger API. Routee provides the tools you need to get Facebook Business Messenger up and running, helping you make it possible to open a powerful and sustainable Facebook communication channel.
Your Header should contain authorization and content-type:
An example request is shown below:
curl –request POST
–header ‘authorization: Bearer 12dc9fe4-7df4-4786-8d7a-a46d307687f4’
–header ‘content-type: application/json’
}, “body":"Welcome to MindPuzzle! Invite your friends and win special gifts. see more in http://my.link/url", “campaignName":"Welcoming",
], “scheduledDate":"2017-01-23T09:00:01Z", “from":"MindPuzzle"
Integrate now and start working
As soon as you create your bot, you’re in action.
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