Engage in smart customer conversations

Two-Way SMS allows you to create highly interactive campaigns from within the Routee platform. Listen to what your customers have to say and deliver timely responses to their requests automatically, through intelligent keyword recognition.

78% of consumers

say receiving an SMS is the fastest way to reach them for important service updates and purchases.

3 out of 10 consumers

would give up phone calls to use messaging only if the messaging service was fast and efficient to use.

82% of text messages

are read within 5 minutes. Text messages have proven to be an effective way to stay in contact with customers.

Two-Way SMS allows you to create highly interactive and engaging marketing campaigns using the Routee platform. Your customers have the unique advantage of texting you when they need help or support without paying any extra charges.

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Service Highlights

Personal Virtual Number

Buy Virtual Numbers that are available for over 220 countries and expand the reach of your business globally.

Personal Virtual Number

Easy setup and customization

Adjust your two way SMS content and frequency cap. Then let us automate your entire campaign.

Easy setup and customization


Deliver answers to your customer requests automatically through intelligent keyword recognition.


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Personalized messages

Dispatch personalized marketing SMS based on individual customer information. Show your customers how important they are to you.

Personalized messages

Massive scalability

Do you have hundreds or even millions of customers? We dispatch your SMS campaigns with accuracy and added security no matter the volume.

Massive scalability

Real-time campaign reports

Detailed analytics for your SMS campaigns. See the exact time of delivery or conversion. Access SMS read status and response content. Track the delivery history of any one number through simple yet powerful tools.

Real-time campaign reports

Opt-in/opt-out option

Make it easy and reliable for your customers to opt-in and opt-out of your messages. This builds high levels of trust in your business.

Opt-in/opt-out option

Multiple campaigns

Omni-channel capabilities are built into the Routee platform. You can utilize the distinguishing features of every communication channel available.

Multiple channel campaigns

Are you a developer?

Do you want to see our SMS API docs?

Learn more →

Two Way SMS Use Cases

Medical industry

Medical industryWith two-way messaging, you can set up efficient booking & appointment reminders. Create keyword triggers to offer relevant responses and automatically send confirmation messages.

Event organizers

Event organizers

Send SMS campaigns to inform customers about new events and invite them to join. Boost brand advocacy to expand your loyal customer base.



Use Two-Way SMS to resolve everyday problems. Customers can send ‘yes’ or ‘no’ responses, confirming personal information, or raise a ticket for an issue they have encountered.

It's easy to get started!

Gain with Routee

Track campaign information

Track SMS campaign information

What happens with the replies you get?  With Routee you can track them in real time and get reports on their status and effectiveness – all based on your custom-defined performance indicators.

Easy to set up

Set up your Two way SMS campaigns through our easy-to-use interface and see your detailed results using the Routee dashboard. Check your customers’ responses in a list that you can download and analyze further.

Customize your message

Routee allows its users to customize their web messaging experience by utilizing a wide range of features, designed to improve efficiency. See how easy it is to craft the perfect SMS campaigns for your enterprise.

User-friendly Platform

Routee’s unmatched speed and high delivery rates, in combination with extraordinary scalability features, ensure quick and engaging communications between you and your customers. Your audiences enjoy a truly unique customer experience.

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Routee Two Way SMS

Real-time feedback

Feedback and reviews are crucial to the growth and development of your business. Two-Way SMS makes responding to feedback a quick and simple process for your customers, making them much more likely to be involved.

Services for professionals

We provide a service with the lowest administrative cost for your applications, as everything is monitored and replied through a single panel. With Routee’s Two-Way SMS, you are only charged per delivered message.

Inbound campaigns automation

Communicate directly with your customers, saving time and resources. Automate your inbound campaigns by setting up auto-responses or using message triggers to send back dynamic replies based on specific keywords.

Pre-defined keywords

Set up and process inbound messages with pre-defined keywords. Your keywords can be used to set up triggers to file and sort message replies – all dependent on your business needs.

Inbound campaigns automation
CRM integration

All-in-one location

Have all replied messages forwarded directly to your email inbox (SMS to Email) or CRM of choice. Here, you will be able to reply to individual messages, send bulk communications to larger groups or follow up individual queries.

CRM integration

Are you running a reminder service or CRM platoform for your business? Use Routee’s Two-Way SMS to integrate and schedule messages. Set up appointment reminders and automate responses via SMS.

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report of SMS


Simple API based & platform integration

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AMD Telecom

Powered by one of the world leaders in connected technology, Routee uses AMD Telecom to ensure your business has robust, reliable and scalable automated marketing services you can trust and count on day-after-day.