Routee’s WhatsApp Business API helps your business optimize its customers’ experience

Be where your customers are. Interact with your customers at their preferred communication channel. Send relevant information to your customers’ preferences, about the products and services they purchased from your company, instantly answer their inquiries, resolve customer support issues, and much more. All the tools you need for sustainable communication with your customers is available through Routee’s user-friendly and robust platform.



messages are sent through

WhatsApp daily



use WhatsApp as the most popular alternative to SMS



monthly active WhatsApp users



messages are opened and read



is the time within which 90% of the received WhatsApp messages are opened

Service Highlights

Personalized messages

Personalization & Segmentation

Routee allows for text message marketing for small business Reach your target audience one-to-one through the broadcast lists. No recipient is aware of the other recipients in the same broadcast list. As soon as anyone of these recipients replies to your message, it will appear as a normal, one-to-one message in your chats screen, and their reply won’t be sent to anyone else in that broadcast list.

Opt-in/opt-out choice

Real-time Insights

Understand your customer preferences and gain better insight into your ROI with delivery callbacks. See when a customer is replying or reading your messages. Get detailed reports on personal information to efficiently segment your customer campaigns.

Unlimited Contacts

Massive Scalability

Regardless of your customer database size, whether you have hundreds or even millions of customers, your WhatsApp messages are dispatched fast, accurately, and securely through the Routee platform.

World-wide delivery

Worldwide delivery

From small local businesses to global enterprises, Routee makes sure your WhatsApp messages are successfully sent across the world.

A/B testing

A/B testing

You can measure the effectiveness of your campaigns through A/B testing. You can create two different templates, then see which of them responds better and improve the efficiency of your communication.

Real-time campaign reports

24/7 Support

Routee is very serious about its support. We provide our customers with 24/7 support service, 365 days per year, worldwide.

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WhatsApp Business API Use Cases

Onboard New Customers

Design WhatsApp Business campaigns with configured hooks aimed at prompting customers’ responses as soon as they make a purchase from your online shop. Set different types of privileges for your new customers triggered by personalization.

Motivate Inactive Customers

Identify your customers’ preferences through the in-depth segmentation capabilities of Routee’s platform, use these data to define your main idle market segments, and send them tailor-made offers or related bundles of products.

Recover Abandoned Carts

Address your customers when they leave an unpurchased product in the shopping cart of your e-shop as soon as the incident occurs. Define personalized market segments per cart abandonment and implement cart recovery campaigns to re-engage lapsed customers.

Alerts and Notifications

Use the WhatsApp Business API to send pre-approved messages and notifications such as delivery and order confirmations, new products, invoices, and more.

Customer Support

Provide fast and comfortable customer support through asynchronous conversations allowing customers to respond when it’s convenient for them.

Cross-selling & Upselling

Address your current customer database to launch promo campaigns, make announcements, organize competitions, and manage special releases, by combining the broadcast lists feature with Routee’s automation capabilities.

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Cost reduction

Cost Reduction

You can reduce the communication cost since you are not being charged for undelivered messages to most countries. Otherwise, when a predefined number of messages are not delivered or converted, the contact is automatically transferred to the blacklist. In this way, you can scale your ROI up to 24 times.

Remarkable Customer Experience

Send timely reminders over the channel your customers use the most and enable two-way communication between them and your support team. Deliver consistent, personalized messages. We can help you get up and running in no time, whether it’s assisting with integrations or consultancy.

Provide Greater Customer Satisfaction

Improve your response time with automated messages. Promptly assist your customers with their inquiries and increase your revenue substantially with pre-set responses to your most frequently asked questions.

Forms that create leads and Blacklist
Routee E-Payments

Get Immediate Feedback

Let your customers reach you with WhatsApp’s two-way messaging. Conduct surveys for product and brand improvement.

Segment your Audience

Launch highly targeted campaigns based on your customer preferences or repeat business trends. Send exclusive offers to your loyal customers and increase your retention rates.

Highly Engaged Customers

Keep your customers updated on your latest products and services. With Routee you can launch automated campaigns, based on new content such as blog posts and e-commerce catalogs.

Security As A Priority

Routee’s WhatsApp Business Messaging service is provided via private cloud servers that are fully protected with the latest firewall technology. You can be confident that each message will be sent privately and securely to each recipient.

Fail Over Channels

Routee differences

Quicker Response,

Faster Resolution

Connection Anywhere,




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AMD Telecom

Powered by one of the world leaders in connected technology, Routee uses AMD Telecom to ensure your business has robust, reliable and scalable automated marketing services you can trust and count on day-after-day.