Routee’s WhatsApp Business API helps your business optimize its customers’ experience

Be where your customers are. Interact with your customers at their preferred communication channel. Send relevant information to your customers’ preferences, about the products and services they purchased from your company, instantly answer their inquiries, resolve customer support issues, and much more. All the tools you need for sustainable communication with your customers is available through Routee’s user-friendly and robust platform.



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is the time within which 90% of the received WhatsApp messages are opened

Service Highlights

A/B testing

Powerful API

As a messaging expert and a WhatsApp Business API solution provider, Routee has created a simple, secure, and reliable API for WhatsApp Business addressing medium or large enterprises who wish to connect with their customers worldwide. Routee’s API for WhatsApp Business easily integrates with any other software your enterprise uses (i.e., CRM) and allows you to use automation and multi-agent access.

World-wide delivery

WhatsApp Business Bot

Routee’s API solution for WhatsApp Business, powered by WayMore’s chatbot intelligence, enables your business to harness the power of chatbot technology. Directly use or easily customize built-in, ready-to-use templates, scenarios, and visual drag-and-drop components in the WayMore chatbot platform, and flexibly connect with your WhatsApp Business using Routee’s simple, powerful, and smart API.

Unlimited Contacts

Massive Scalability

From small local businesses to global enterprises, Routee makes sure your WhatsApp messages are successfully sent across the world. Regardless of your customer database size, whether you have hundreds or even millions of customers, your WhatsApp messages are dispatched fast, accurately, and securely through the Routee platform.

Opt-in/opt-out choice

In-depth Analytics

Understand your customer preferences and gain better insight into your ROI with delivery callbacks through the Routee API for WhatsApp Business. See when a customer is replying or reading your messages. Get detailed reports on personal information to efficiently segment your customer campaigns.

Personalized messages

Personalization & Segmentation

Reach your target audience one-on-one through the broadcast lists. No recipient is aware of the other recipients in the same broadcast list. As soon as anyone of these recipients replies to your message, it will appear as a normal, one-on-one message in your chats screen, and their reply won’t be sent to anyone else in that broadcast list.

Real-time campaign reports

24/7 Support

Routee is very serious about its support. We provide our customers with 24/7 support service, 365 days per year, worldwide.

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WhatsApp Business API Use Cases

Onboard New Customers

Design WhatsApp Business campaigns with configured hooks aimed at prompting customers’ responses as soon as they make a purchase from your online shop. Use the pre-built chatbot functionality to easily set and trigger automated personalized privileges for your new customers.

Product Assistance Chatbot

90% of customers rate an immediate response of 10 minutes and less as very important when they have a customer service question (HubSpot Research). Use the pre-built chatbot functionality to efficiently respond to your customers when they need assistance with any of your products. Instantly provide them with the requested information and proactively answer common doubts and questions, such as product size, color, etc.

Recover Abandoned Carts

Address your customers when they leave an unpurchased product in the shopping cart of your e-shop as soon as the incident occurs. Define personalized market segments per cart abandonment and implement cart recovery campaigns to re-engage lapsed customers.

Alerts and Notifications

Use the WhatsApp Business API to send pre-approved messages and notifications such as delivery and order confirmations, new products, invoices, and more.

Customer Support

Provide fast and comfortable customer support through asynchronous conversations leveraging the pre-built chatbot functionality. Allow customers to respond when it is convenient for them and instantly react to their responses without worrying about the time of the day customers reply.

Cross-selling & Upselling

Address your current customer database to launch promo campaigns, make announcements, organize competitions, and manage special releases, by combining the broadcast lists feature with Routee’s automation capabilities.

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Cost reduction

Cost-effective Channel

Routee’s WhatsApp Business messaging has a pricing plan to suit your business requirements, with no hidden costs or additional fees.

Cost Reduction

You can reduce the communication cost since you are not being charged for undelivered messages to most countries. Otherwise, when a predefined number of messages are not delivered or converted, the contact is automatically transferred to the blacklist. In this way, you can scale your ROI up to 24 times.

Remarkable Customer Experience

Send timely reminders over the channel your customers use the most and enable two-way communication between them and your support team. Deliver consistent, personalized messages. We can help you get up and running in no time, whether it’s assisting with integrations or consultancy.

Provide Greater Customer Satisfaction

Improve your response time with automated messages. Promptly assist your customers with their inquiries and increase your revenue substantially with pre-set responses to your most frequently asked questions.

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Get Immediate Feedback

Let your customers reach you with WhatsApp’s two-way messaging. Conduct surveys for product and brand improvement.

Segment your Audience

Launch highly targeted campaigns based on your customer preferences or repeat business trends. Send exclusive offers to your loyal customers and increase your retention rates.

Highly Engaged Customers

Keep your customers updated on your latest products and services. With Routee you can launch automated campaigns, based on new content such as blog posts and e-commerce catalogs.

Security As A Priority

Routee’s WhatsApp Business Messaging service is provided via private cloud servers that are fully protected with the latest firewall technology. You can be confident that each message will be sent privately and securely to each recipient.

Fail Over Channels

Routee differences

Quicker Response,

Faster Resolution

Connection Anywhere,




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Powered by one of the world leaders in connected technology, Routee uses AMD Telecom to ensure your business has robust, reliable and scalable automated marketing services you can trust and count on day-after-day.