Track Customer
Personal Preferences
Make the best of your customers!
The problem
Altering your products within your e-shop regularly, either by adding new ones or by offering discounts on existing ones. In order to inform all your contacts about these alterations, you have to send email campaigns. However, all of your recipients don’t have the same interests, just like Mary, who she doesn’t interact with your email campaigns and even hits the “unsubscribe” button from your list after a certain point.
The solution
Routee automatically sends to each recipient only relevant offers and updates, by remembering the items Mary searched for and spent time browsing!
The problem
Yes but, what if Mary isn’t accustomed to interacting with emails because she considers such communication as more professional?
The solution
Routee is aware of that and since it has already profiled Mary, automatically decides to send the message via the optimal way! A message through Viber or SMS, including a link that leads to a landing page, will be on her way!
Analysis of the problem
The real problem is that when you send messages without
profiling your recipients, you get to send irrelevant content
that will probably end up in their trash bin.
This occurs as your customers:
Want to be informed only of products they are really interested in (relevant content), since they are receiving a host of messages on a daily basis.
Feel special when they sense you can relate to their needs, acting as a real salesperson in a physical store that knows them for years.
Have their own habits and interests, prefer to communicate through a certain channel and are likely to interact better and faster when a message is been transmitted in their own “special way”.
Routee’s Solution
You need a platform that:
Measures the results of your communication
Understands which consumer reacts to each media channel separately
Automatically learns the behavior of your consumers (machine learning)
Allows you to create workflows so as to automate sales, up and cross-sales procedures
Communicates the correct products to the proper audience at the right time
Routee can:
Create the purchasing profile/persona including habits, patterns and buying history of your customers.
Document the customers’ interaction history and decide the proper channel to communicate with them (SMS, Voice, Viber, Email).
UPGRADE TO ROUTEE TODAY
