Merry sales with email and SMS marketing
Christmas is here, the most profitable time of the year and the best time for you to promote your business’s products and services to increase conversions and sales. In the age of digital marketing, Email and SMS marketing is the present and the future for a successful – growing business. Both channels can be used together to create a modern and effectual approach to eCommerce that focuses on designing a cohesive user experience for customers at every touchpoint. You need to keep up with the times if you are going to effectively engage with your audience and get the results you require.
When it comes to business communication, customers have different preferences. People across generations and borders prefer email and SMS. That is why both of these channels deserve a place in your communication toolset. Christmas is the best time for you to focus your marketing campaign efforts around both SMS and email marketing for a flourishing holiday campaign. For optimum results, you need to have a clear grasp of when to use Email marketing, and when it is better to go with SMS, but also when it is most efficient to use both these channels combined.
So, what makes these two communication channels unique, what are their similarities and differences between them that can help you make up your mind and create a holly-jolly Christmas campaign? Here we go.
Main differences between Email & SMS
- Longer content
- Can include attachments
- Can contain impressive visuals
- Easier use on desktop, websites, or applications
SMS
- Content is usually limited to 170 characters
- Less likely to be blocked by phone providers
- No need for an internet connection
- Informational and yet disposable content
Main similarities between Email & SMS
- Instant delivery of messages
- Can have a two-way communication
- Global reach
- Tracked engagement
The two-fold goal of marketing is to attract potential customers by promising excellent value and to keep and grow the existing customers by delivering value and satisfaction. Email and SMS marketing are two of the most beneficial services you can use for successful cross – channel marketing. Together, they can facilitate and boost your conversions. Also, with the power of the two tools combined, you can easily secure your customer relation. You can use email to build and nurture customer relationships and SMS to increase customer conversion and profit customer commitment.Email and SMS reminders together can also be helpful for cart abandonment reminders for shopping cart recovery. They act as reminders to the audience about the items they have abandoned in the cart, and encourage them to return and complete their checkout. They can also establish better ways to boost ROI, improve product quality, customer satisfaction, customer engagement, and time management by sending surveys to consumers.
With 3.9 billion daily email users, 73% of millennials preferring communication from businesses to come via email, and with a 98% SMS open rate, you can easily understand how powerful a combination of those two tools can be. Use them to engage your market before all the other companies do and to reach your customer’s attention no matter where they are.
So, this Christmas, create your own… jolly campaigns and make sure you’ll use Email and SMS marketing on Routee platform for … magical results! For some extra help, check out our tips for effective email and SMS campaigns, and remember, nothing says holidays, like smart selling!