Give your sales a Xmas boost with SMS marketing
Christmas is… well, the most wonderful time of the year! It is the most popular and celebrated holiday around the world! Everything around us is magical and festive, everybody is happy and… ready for some serious shopping! It’s the best time for you to take advantage of the incredible power of SMS Marketing and boost your business holiday sales even more!
There are countless reasons why SMS is considered the most powerful communication tool and why you should implement it as part of your overall communications strategy.
- It is the definition of value for money – You can send messages at a really low cost/ per message
- It strikes, with a 98% open rate, 90% of the text messages sent getting opened within three minutes!
- It results in an average response rate of 30%!
- It is a CTA itself! 19% of people will click a link in an SMS campaign.
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Jingle-bell-rock your Christmas SMS campaigns
To make the most out of it and create a successful Christmas SMS campaign, there are 7+1 pro – tips that will get you ready for… merry sales!
1. Make sure to communicate your brand name
Your audience must know where the text is coming from. Especially at Christmas time, that they receive tons of messages, it’s easier not to pay attention or to get confused. Make sure you include your brand name in the text itself, even if you are using it as the sender ID.
2. Put the offer first
Get to the point from the beginning of the text to make sure that you will attract the maximum attention! Remember! Your customers are busy people, you must give them a reason to make time for you.
3. Include a call to action
CTA will increase customer engagement with your SMS marketing texts. Use it to lead the customer into your sales funnel and keep it simple but smart.
4. Be careful about timing
Don’t send your messages out too early in the morning or too late at night. Acceptable hours are between 8 am and 9 pm.
5. Keep it relevant
During the Christmas period, your customers expect to receive the best deals and offers about products and services they relate to. So, make sure you have your segmentation in place and properly set.
6. Get creative
Make sure the content of your messages is not, well, boring. You can also use more than just text to capture your audience’s attention.
7. Give Value
Your consumers need valuable offers. Before you send your SMS ask yourself, will this get your customers or prospective customers interested? Will it make you stand out from all the other Christmas messages?
8. Make it a priority
Create a sense of urgency to your message and enhance its effectiveness. It’s likely for customers to take time to read an offer that has a close expired date!
So, this Christmas, go festive and gain sales with Routee’s SMS marketing services! Create your own jolly campaigns and make sure you’ll use all the pro – tips you learned for… miraculous results! Remember, nothing says holidays, like smart selling!
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