Mobile marketing is an important part of advertising strategies today. It allows businesses to send personalized, time- and location-sensitive information to customers, even when they're on the go. However, many companies aren't using SMS marketing to its full potential. When done right, SMS marketing can also increase your web traffic. Let's look at the SMS use case for increasing visitors to your website.

Why is SMS marketing so important?

First, let's recap the importance of SMS marketing. Messaging is the most preferred method of communication in the world. To show just how powerful SMS marketing is, let's take a look at the numbers:

● Texts have a 98% open rate. Source: Mobile Marketing Watch
● More than 4.2 billion people are texting worldwide. Source: MBA online
● SMS is the most used data service in the world. Source: Nielsen,
● The number of SMS messages sent monthly increased by more than 7,700% over the last decade. Source: Statistic Brain
● 6 billion SMS messages are sent each day in the US, over 180 billion are sent each month, and 2.27 trillion are sent each year. Source: CTIA

Clearly, with these statistics, SMS is a tool that should not be ignored. It should be used to do much more than just deliver a message. So, let's look at our SMS use case.

SMS Use Case: How can you use SMS marketing to increase web traffic?

Offer time-sensitive discounts or coupons

Discounts and coupons are one of the main reasons people sign up for SMS notifications in the first place. Send your subscribers an message with a link to a promotional landing page. There, they can find the details of your promotion. By making your offers time-based, your audience will be more likely to take action.

Even if your customers don't take advantage of your promotion, they still might browse around. As a result, you'll see increased engagement with your website. Also, this will help keep you top-of-mind and help you to deliver value.

Follow up with customers after they fill out a form

A text message is a great way to confirm that you've received a form submission. Depending on what form your customer filled out, you can follow up with a relevant link that drives back to your website. For example, if they filled out a request for a quote, you can link back to an FAQ page. This could contain information about how long it usually takes your company to put a quote together, what it will include, and other important information.

This is a great way for you to be proactive and deliver excellent service. Even before you have a chance to personally reach out to your customer, you've already sent a way for them to get helpful information. You'll also establish that your website is a good resource for them, which could encourage them to bookmark or return to your site in the future.

Tell your customers about downloads or resources

If you've put time and energy into developing digital content, SMS is a great way to make sure your audience sees it. For example, you can send your customers updates about blogs, white papers, videos, and other content. Include a link for them to be taken directly to the resource.

Also, to make this strategy even better, you can personalize the content based on their interests. If your website analytics and CRM have valuable information about your customers, this is a chance to put it to good use. Send personalized SMS messages based on the content that is most relevant to them based on their purchase or browsing history.

Gain referrals through SMS

An SMS referral program is a great way to gain web traffic. Offer your customers incentives for referring their friends and family to your website. You can set up tracking so that you can tell how many people come from the link that they shared. Then, offer points or discounts based on the number of people who are referred.

This is a also good way to increase new users and web traffic. New users are a metric that most companies like to see in analytics. They represent new opportunities and signal that your audience is widening. A referral program is a great way to enhance your web presence and gain new customers.

Send out fun and interactive links

You can create content that is fun and engaging to draw your customers in. For example, send your customers an SMS with a link to quizzes and contests. This will help keep your brand top-of-mind, and interacting with your customers in a fun way.

Also, to drive even more traffic, consider promoting contests. Contests, where your customers can enter for a chance to win, will go a long way to increase visitors to your website.

Increasing visitors through SMS: Finding the right partner

When it comes to SMS marketing, you need a reliable provider. Routee's easy to use API makes connecting with your customers easier than ever. And, we're powered by one of the world leaders in connected technology, AMD Telecom. We have the reliable and scalable automated marketing services that you can trust and count on day-after-day.

More reasons to choose Routee for your SMS use case:

● Our unmatched personalization options make it easy for you to create a campaign that is uniquely your own
● Our segmentation options allow you to create highly relevant audiences for each communication
● Unlimited contacts: we don't limit you to 10,000 contacts like other platforms do
● Our API easily integrates with CRM systems and enterprise solutions
● Worldwide delivery: We guarantee global deliverability in 197 countries.

What are you waiting for?

Let Routee help you increase visitors to your website with SMS. Regardless of your SMS use case, we have the tools you need.