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Magento is way more than just an eCommerce platform built on open source technology that provides a flexible shopping cart system. Magento provides online businesses with a 360 control over the look, content, and functionality of their online store. Magento comprises powerful marketing, search engine optimization, and catalog-management tools. Along with its open-source, affordable, and straightforward technology, is suitable for both large enterprises and small businesses.
Over 260.000 online businesses use Magento, as the platform offers an expansive feature-set, such as page builder and content staging, dynamic rule-based product relations, instant purchase, visual merchandising, responsive design themes, progressive web application (PWA) studio, integrated B2B functionality, inventory management, powerful admin experience, and last but not least, a reliable cloud-based environment designed to support any Magento store deployment.

In the ever-evolving and highly competitive digital ecosystem, an eCommerce business needs to capitalize on both robust technical and innovative marketing tools to optimize its customer experience, boost its sales and growth. In terms of application infrastructure, Magento is fully equipped and suitable for your eCommerce business to build a solid e-shop and to configure basic marketing processes. Fortunately, the platform allows integration with third-party providers through its extensions functionality, so it can become a very efficient all-inclusive solution in building the ultimate customer experience.

WayMore, as one of the leading innovative and powerful marketing and business operations automation software, created a robust extension for Magento to transform the way an eCommerce business performs. The WayMore eCommerce Omnichannel Automation plugin for Magento enables a company to effectively automate most of its online business and marketing processes with no coding whatsoever, through its user-friendly, visual builder. Automatically segment your customer database, based on their preferences, online browsing behavior, or any other measurable parameter. Create a variety of automated processes that enhance your e-commerce business, such as abandoned cart recovery triggers, personalized welcome messages and reminders, and tailor-made notifications. Adding and configuring the WayMore extension to Magento makes every marketing process possible for your eCommerce business, creating unique shopping experiences for your customers. Send automated customized notifications for products or services to niche target audiences, collect valuable data, monitor marketing campaigns, and affordably boost your online business scalability.

Quoting Michael Jordan who said that “talent wins games, but teamwork and intelligence win championships”, WayMore embraced a smart collaboration with Magento to enable online businesses, regardless of their size, to build and implement efficient and data-driven eCommerce strategies that will maximize their return on investment.

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