What’s up with WhatsApp: Everything you need to know about the world’s most popular messaging app
WhatsApp is the world’s most popular messaging platform. In 2020, its audience has grown to 2 billion monthly active users . This marketing channel is essential for businesses that want to connect with audiences worldwide. Over half of WhatsApp users check the app every day.
Even better, you can be sure they’ll receive your offers, as text messages have a 98% open rate. Also, with such a large user base and availability in more than 50 languages, WhatsApp is a great platform for marketers to reach an attractive audience. It is a low-cost alternative to sending text messages via SMS and allows users to share texts, images, voice messages, and supports video calls.
The final point is that your customers love this communication channel. Most of the clients say they would buy easier from businesses they can reach via chat.
What can Whatsapp do for your business?
Increase conversion rates
Choosing the right channel for your primary contact with customers is crucial. People may be unhappy with phone calls while remaining unreachable via email or social media. This is where WhatsApp comes in handy to push your prospects towards the market. Businesses say that customers responded to 40% of their WhatsApp messages.
Even better, messaging leads to conversions. Messaging after the initial contact with a prospect can significantly increase the conversion rate.
Boost your sales
The simple trick of adding a WhatsApp phone number to your website can lead directly to more sales. It seems that having the choice to reach a brand through any messaging app alone makes customers feel secure. People nowadays feel more confident to buy from a company if it is active in messengers. You can also consider WhatsApp a standalone sales channel for your business. It is feasible with the growing trend of people buying through messaging apps.
Get more personal
WhatsApp provides businesses with a powerful set of opportunities for personalization. For example, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Consumers today engage only with personalized marketing messages.
Provide upgraded customer service and support
It has never been more important for businesses to be available and accessible to customers to communicate with them in a comfortable and familiar way. WhatsApp Business messaging meets all the requirements. It offers ubiquitous messaging that is fast, efficient, and reliable on a platform used by many.
With WhatsApp, notifications and updates can be received in real-time. Most importantly, any urgent questions can be answered in a timely and immediate manner, without intermediaries slowing down the process.
Marketing via WhatsApp leads to more conversions, increases sales and allows you to build personalised relationships with customers, which is extremely cost-effective.
Below you can find some tips to start your WhatsApp strategy today.
Tips to begin with for a successful Whatsapp strategy
1. Keep the interest high
Engage with customers and entertain them by creating teasers of upcoming campaigns, sharing videos, etc. The key idea is to leave customers wanting more from you.
2. Use your data
Discover when your target audience is using more WhatsApp. This way you increase the likelihood of them opening your message or status.
3. Make conversation
Consumers today want businesses to have real conversations instead of just sending them messages. WhatsApp is a great channel for communicating directly with customers, with end-to-end encryption and features like chat, voice, or video calls. Additionally, is a trusted channel for engagement globally and businesses can send delivery notifications, purchase confirmation and generate customer support through the app.
4. Link forwarding
Short WhatsApp messages with the website link has a high click-through rate. Remember to avoid bombarding your customers with the same repetitive messages.
5. Show your customers you care
Make your customers feel unique and valued. Send personalized messages on special occasions and holidays.
6. Stay relevant
Make sure you update your WhatsApp status regularly with relevant and engaging content. The status text should be short and catchy.
7. Take advantage of the group chats
Group chats allow members to see each other and share their views with the whole group. So, group chats can be useful if you want to encourage conversations among your customers. For example, you can create a group to warm up participants before an offline event or webinar.
Another situation is when your customers make purchasing decisions in groups. This is a common practice for businesses with complex and expensive products, such as IT solutions, industrial equipment, and so on.
Create experiences that matter for your customers
Routee’s WhatsApp business messaging API is a powerful and far-reaching communication platform that can help you make meaningful connections with your customers. This is why a WhatsApp marketing strategy is important and can help you create unique customer experiences for your audience.
Let your business be a part of the messaging apps marketing revolution and stand out from the competition today. Discover everything you need to know about WhatsApp and how you can use it to drive more sales to your business.