Banks
The problem
SMS is one of the most direct communication channels. With more than 96% of the opening rate, it easy to understand that your message will be effectively communicated.
But what if Tom, who is the marketing manager in his Bank, wants to promote a new branch opening by utilizing interactive and rich promotional content messages, like pictures or videos?
Analysis of the problem
The real problem is that text-only messages cannot always depict information the way you want, and as a result, your campaigns are not to as successful as you may expect.
This occurs as your customers:
Respond better to visualized content as it’s more likely to leave a long-lasting impression.
Are used to receiving advertisements while using various apps that support rich content.
Routee’s Solution
RCS present future of messaging! RCS allows people to communicate through photos, animated GIFs, audio, and much more. Simply put, RCS can do what other messaging apps can do but without an internet connection. As Routee is aware of these requirements, it enables Tom to send messages that include images, animated gifs, audio, and video content in order to develop awareness.
You need a platform that:
Simplify your marketing communications in one easy-to-use API.
Drive engagement with suggested replies, interactive calls to action, and sharing options.
Get the data you need through real-time feedback, read receipts and previews of messages and replies.
Routee can
Provide you with more than one channels of communication, so you can choose the best one for you.
Enhance your SMS campaigns with interactive, rich content thanks to MMS messages.
Upgrade to Routee today!
