Use cases
Entertainment
Banks
Entertainment
The problem
Harris, the program director of a reputed TV station, is scheduling a new reality show. The concept is that every Sunday one of the show’s participants will leave after public voting. He would like to find a way, for the viewers to vote for their favorite participant but free of charge. Since the show will be transmitted live on Sundays, the station’s goal is to achieve as higher voting rates as possible.
Analysis of the problem
The majority of the viewers will not vote for their favorite candidate unless voting is free. Furthermore, Harris would like to allow just one vote per viewer.
This occurs as viewers:
Might try to vote more than once.
Will gain more interest in watching the show if given the possibility of free voting.
Will feel important as they are given the opportunity to participate in the progress of the show.
Routee’s Solution
Implementing Routee’s missed call solution is the fastest way to know what viewers prefer. It is easy, fast -because there are no downloads, subscriptions or form fillings involved- and of course, free. To make this work, each candidate will be matched to a phone number to which viewers can make a missed call to, in order to vote.
This is the reason why Harris decides to run the show with Routee’s Missed Call. Furthermore, Missed Call is the most effective way to measure the reach and engagement of the show.
You need a platform that:
Can receive and cluster calls in groups.
Allows calls to be automatically registered as “missed”.
Provides you with as many numbers as you need for your voting service.
Routee can
Register and count all your incoming calls.
Provide reports so you can analyze the data as you wish.
Make voting easy, fast and fun.