Use cases
Software Companies
Banks
Software Companies
The problem
Matt finds it difficult to feel secure and comfortable when he has to share his personal data, especially in online applications. That is why software companies should invest in 2 Factor Authentication in order to satisfy Matt’s security needs.
But there is another challenge to overcome. Each destination country uses different primary channels, which makes it difficult for businesses to find the right authentication channel for every country or even individual, in order to achieve accurate authentication.
Analysis of the problem
The real problem is not only to secure your business and customers but also to find the channel your customers prefer to improve your user’s experience.
This occurs as your customers:
Have their own habits and interests and are likely to interact better and faster when a message is been transmitted in their own “special way”.
Sometimes need fallbacks, when it comes to authentication.
Routee's Solution
Using a username and a password in combination with a 2 Factor Authentication makes it hard for intruders to access your customers’ personal data.
Routee proposes solutions for everything, providing to businesses one API to use, which will optimize the authentication channels accordingly, based on destination country. For example, provided that in Russia Viber’s penetration reaches 85% of the population, Routee can send authentication PINs via Viber, which cost less than SMS and provide fallback SMS PIN.
You need a platform that:
Provides you one powerful and simple API
Understands which consumer reacts to each media channel separately
Automatically learns the behavior of your consumers (machine learning)
Measures the results of your communication
Routee can
Analyze your user behavior and measure which channel responds to their preferences.
Provide fallbacks as it supports Multi 2 Factor Authentication (SMS, Voice, Viber, Missed Calls, Push Notification) in order to reach 100% of its customers.